Mark Baker has decades of business experience as the creative director and owner of HeavyDuty Branding, formally know as HotHead Studios. He earned his BFA from University of Buffalo, SUNY, with a concentration in graphic design in 1985. He has held positions as an art director and creative director with Wilson Marketing and Turner Broadcasting before starting his own advertising and marketing business in 1993. Mark is currently the owner of HeavyDuty Branding (Decatur, Georgia). HeavyDuty Branding is an advertising, marketing agency that focuses on marketing industrial brands in the business-to-business space. Mark brings decades of experience in creative design, branding, and business to the GSU students. He is an accomplished blacksmith and metal sculptor, and enjoys coaching girls high school lacrosse.