We Are All Americans- The Design Campaign that will Unite Us All

Posted On July 4, 2019

MFA students Ana Coello (Graphic Design) and Constanza Loustalet (Interior Design) are proud Americans. They were not born in the United States, nor are they citizens of the country, having temporarily moved here from Venezuela to join the Ernest G. Welch program, but they consider themselves Americans. Venezuela is a South American country, one that—like many countries—teaches its students that the Americas are comprised of two continents and thirty-five countries. The disparate notions between the way United States citizens and citizens of other South and North American countries view this identity inspired Coello and Loustalet to launch the multi-platform campaign, “We Are All Americans.”

The two design graduates created “We Are All Americans”for Professor Jeff Boortz’s Studio Practice Class. It was designed to explore whether psychological principles of persuasion manifested in designed environments, experiences, and print and screen-based media can change the entrenched beliefs and viewpoints of a target audience, getting them to take actions that provide evidence of a shift in belief and point-of-view.

 

The idea behind this campaign is to showcase similarities between people from different countries in America. Highly-designed social media posts depict portraits of Georgia State students with self-identified descriptors like “political scientist, travel enthusiast, Argentinean.” Other facets of the campaign feature videos interviewing U.S. and non-U.S. citizens, emphasizing similarities, and celebrating a common, international American origin.

This spring, Coello and Loustalet were honored in front of the school with an inaugural grant for the project from Boortz’s non-profit Better Bureau for working towards the goal of the “Bridge Building Project.” Bridge Building Project’s goal is to model and encourage collaboration, cooperation, and respectful disagreement across the deep divides that have opened up in our global society.

 

The recent political climate of the Americas have been in constant flux—causing much migration, fear, misunderstanding, and strife. Coello and Loustalet have acknowledged the common and media-hyped misconception of Latino immigrants across the United States. The two wanted to raise awareness and educate people about the similarities between Latinos and U.S. citizens, promoting the idea that it doesn’t matter where we come from, that we are all Americans.